Rebranding Sydney
Posted by rheiner on 14 August 2008
Morris Iemma has apparently decided to give up on actually making Sydney a liveable city, and decided to concentrate his efforts on simply rebranding the collection of multi-lane traffic jams and poor planning decisions currently passing for a global city.
Iemma: “The Sydney brand will deliver a consistent message to international audiences that will define Sydney as a leader in business, culture,tourism, events and education.”
A Brand Sydney Project, to be chaired by the head of Events NSW, John O’Neill, will produce a new logo for the city, which is expected to be launched in the middle of next year.
I, for one, am very excited about this, and would like to offer the following brands for the Project’s contemplation:
- “Communism” (it’s working very well for Beijing at the moment)
- “Singapore Airlines”
- “Pringles”
- “Catholic Paradise”; alternatively combine with Star City Casino for “Catholic Pair-o-dise”
- “You’ll Love Coles”
